Looker Wants To Bring Big Data Down To Earth

Big data has gone from hot to warm, and most companies are now more interested in how to pull real business insights from big data implementations. Analytics tool company Looker wants to help them do that, and this week released Looker Blocks.

Dreamforce 2015: 8 Ways Analytics Changes Business

Dreamforce 2015: 8 Ways Analytics Changes Business

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Even though big data slipped off Gartner’s Hype Cycle this year, plenty of organizations are still pursuing the promise of analytics tools that can turn data into practical business insights and make them accessible to every user.

Looker is one of several companies working in this area, and the Santa Cruz, California-based company updated its analytics tool this week with Looker Blocks.

Looker said the Blocks are “apps” within the Looker system that are components of business logic, such as churn prediction, lifetime value metrics and others, that can be combined and customized for an organization’s particular needs.

[Struggling to succeed with an advanced analytics project? Read How To Succeed With Advanced Analytics.]

Charles Whittaker, director of business intelligence at Avant, an online personal loan company that uses the Looker platform, told InformationWeek that the Looker Blocks are very much like templates that can help organizations get up and running quickly with the Looker platform. Avant is one of several well-known companies that use Looker. Others include Yahoo, Etsy, Autodesk, and Sony. Looker has just under 400 customers.

Avant started with a trial version of Looker two years ago, and Whittaker has since developed on the platform to create self-service tools that anyone in the company can use.

“We are very passionate about having a data-driven culture here,” he said. So corporate attorneys at Avant use Looker, and members of the C-suite use Looker, Whittaker said.

Source: http://www.informationweek.com/big-data/big-data-analytics/looker-wants-to-bring-big-data-down-to-earth-/d/d-id/1322315?

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