They’ve been lauded as tech-savvy and socially conscious, and maligned as entitled and narcissistic. Love them or loathe them, millennials are impacting the workforce in a major way.

When it comes to recruiting these individuals for jobs, small businesses need to step it up, says NFIB member Ira Wolfe, president of employee assessment and testing firm Success Performance Solutions in Lancaster, Pennsylvania. “Companies need to recruit workers like they target customers,” Wolfe says. “If I was shopping for a shirt, I’d have an opportunity to browse, chat or call customer service. If I’m an applicant, I enter a black hole.”

SOURCE: nfib.com

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