PRASENJIT DUTTA GUPTA

PRASENJIT DUTTA GUPTA

Mobile – +91-7259635806 * Email – prasenrulz84@yahoo.co.in
LinkedIn – https://in.linkedin.com/in/prasendg ———————————————————————————————————-

A BRIEF SYNOPSIS ———————————————————————————————————-

Engineer with specialization in Electrical and Electronics with overall experience of nearly 10 years in Sales & Marketing, Business Development, Client Relationship Management and Software Development. Currently associated with Yahoo Inc. as Sales Manager for digital advertising (Search, Native, Audience & Premium) and SaaS sales. Fair understanding in increasing sales revenues, developing profitable and productive business relationships, coordinating with decision-makers, building and extensive client base, and marketing development. Help create innovative ad solutions to meet any marketing objective. Experienced in coordinating with internal/external customers; implementing procedures and service standards for business excellence. Been proactive and focused as a student and professional. Possess excellent organizational, relationship management and analytical skills.

ORGANISATIONAL SCAN ———————————————————————————————————-

Key Deliverables:

People Management: Allocate time to lead, develop, coach and guide my team in establishing goals and developing their competencies that drive performance. Regular meetings, performance reviews with my staff and effectively solving issues related to people.
Sales: Taking care of the sales with focus on achieving predefined sales target and growth across US and India for both brand and performance campaigns and SaaS solutions. Forecasting and planning monthly & quarterly sales targets and executing them in a given time frame.
Marketing: Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies; initiating market development efforts. Proficient in using CRM tools like SalesForce, MySQL, Excel and Big Data.
Business Development: Executing the long-term business directions of the geography/regions to ensure maximum profitability in line with organizational objectives.
Since Sep’07: Yahoo Inc., Bangalore as Inside Sales Manager (Programmatic,
Native Advertising and SaaS solutions in SMB & Mid Market)
Joined as Web Engineer
Operations: Managing activities pertaining to negotiating/finalization of deals (techno commercial) for smooth execution of sales & order processing.
Relationship Management: Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms. Giving presentations and demonstrations to customers on e- sales portal (YAM+) for online review of ad campaigns, accounts, analytics, etc.
Partnership: Advocate Yahoo within the advertising agency, resellers and trading desks community. Solidify executive relationships and drive growth with targeted agencies. Help agencies grow their client base and drive growth with customers in a relevant industry. Devise partnership-building strategies with the Agency Head. Develop best practices and benchmarking initiatives to optimize agency.

Notable Attainments:
2 technical publications around Native, Video & Programmatic advertising.

§  Method and System for Personalizing Search Results Based on User Selection

http://ip.com/IPCOM/000209043
§  Method and System for Displaying User Centric Information based on User Interaction
http://ip.com/IPCOM/000221333
Nominated for Yahoo Superstar in 2014 & 2015.
YoY revenue growth of 20% in 2014-2015.
Successfully achieved the sales target for US and India each quarter.
Efficiently managed key accounts and also acquired new accounts.
Significant contributions in “SalesForce” implementation project – a platform

for account managers and managers to track their sales targets, daily

activities and ongoing deals with potential customers.
Over 400% increase in channel partnership revenue YoY.
Customer base growth of over 40% via various acquisition channels and

partnerships.

PREVIOUS ASSIGNMENTS ———————————————————————————————————-
Aug’06-Sep’07: Dell International Services, Bangalore as
Technical Solutions Expert
ACADEMIC CREDENTIALS ———————————————————————————————————-

2014 ACCELERATED DEVELOPMENT PROGRAM – SALES STRATEGY FROM INDIA INSTITUTE OF MANAGEMENT, BANGALORE

2005 BACHELOR OF ENGINEERING – ELECTRICAL AND ELECTRONICS FROM VTU

PERSONAL DOSSIER ———————————————————————————————————-
Date of Birth Linguistic Abilities Visa
: 30th October, 1982
: English, Hindi, Bengali : US L1-B Individual Visa