Dale Webb

Self-taught developer turned computer scientist growing into a product guy with a passion to be a part of something
that will provide products and services to make a positive impact on lives. I have experience in leading the process of
delivering products to market from conception to launch. I also write online about what I do, teach others and code.

medium.com/@dalewebb
linkedin.com/in/dalewebb
dalewebb.github.io/me

Experience

HEAD OF PRODUCT DEVELOPMENT
PERSONA (WESLEY CLOVER)
DEC 2014 – PRESENT
Persona is a part of Wesley Clover portfolio, with the mission of helping the world of
employment become fairer and simpler.
Main Responsibilities
• Collaborate with our users, customers, senior management and the operational team to
lead the ideation of our product, and establish the roadmap
• Produce wireframes, mockups and prototypes to try new ideas and communicate plans
• Understand our users’ and customers’ goals, ambitions, anxieties and environment to help
the team build empathy
• Support users inside and outside our product, through online chat, phone and email
support and educating with in-person product demonstrations and webinars
• Analyse user behaviour, define metrics and perform research for making data-driven
product decisions
• Lead engineering and design for our web products to an enterprise-grade level of delivery
Achievements
• Secured 2 contracts with firms delivering the government’s welfare-to-work initiative in
Wales and South-West England, worth ~£90k
• Secured seed investment of £250k from Wesley Clover, Welsh Government and several
private investors to deliver our service to more customers and extend our product for the
blue-collar recruitment market
• Evolved an early-stage of concept MVP into a platform with 3 products to serve ~3000
users

—

TECHNICAL LEAD
ALACRITY UK
JULY 2013 – DEC 2014
I was brought into Alacrity to help build a product in partnership with an SME and deliver it to
market.
Main Responsibilities
• Build quick prototypes to demonstrate ideas and to provide context of discussions in the
pre-sales period
• Evaluate and become an expert of other products, services and competing processes in the
market we planned to operate in
• Illicit feedback from different levels of the organisation of first customer and strategic
partner (from senior management to frontline staff) to understand their business, and their
overall and individual goals
• Interface between technical and non-technical stakeholders involved in the development of
the product
Achievements
• Secured a strategic partner in the training and employability industry, for the development
and 3-month trial of our MVP that led to our first sale
• Granted ~£70k team budget for the aim of getting our product from idea to trial

Education

BSC HONS COMPUTER SCIENCE
2:1
UNIVERSITY OF BIRMINGHAM
2010 – 2013
My studies here turned me from a developer into a computer scientist. The course helped me
to change the way I think and how approach problems – this was also the first time I had really
learned programming theory. This is where I gained the IBM Teamwork award, my place on
the Google Top Black Talent programme and operated as a Microsoft student partner. My
final year project was in the field of HCI, titled: “Multi-user distinction on the Microsoft
Surface”.

BTEC NATIONAL DIPLOMA IN SOFTWARE DEVELOPMENT
DISTINCTION
HEART OF WORCESTERSHIRE COLLEGE
2008 – 2010
This is where I first experienced and fell in love with programming! I felt as though I had taken
a big step into software development and I was always hungry to learn more. During this
course, I began to work as a freelancer, developing custom websites and CMS.