Shubhendu Parmar

Summary

Growth Marketing Expert – Practical working experience in online marketing, new business development, sales and purchasing in Germany, Poland, and India. Very well equipped in setting up business process management. Independent, culturally open, socially competent and highly motivated.

Educational Background

October 2009 – October 2013

M.SC. Economics

Universität Hohenheim

May 2005 – May 2009

Bachelors of Business Administration (Computer Aided Management)

Guru Gobind Singh Indraprastha University

Professional Experience

March 2017 – September 2017

Global Head of SEO and Social Media

Cmondo.de

● Setting up search and performance marketing channels (Facebook, Email and Social Media)

● Technical product development and Redesign

● Improved CTR & conversion rate of main landing pages by over 10 %

● Business process optimization to improve efficiency

● Setting up a base of operation and a marketing team in Berlin

July 2016 – January 2017

Global Head of SEO and PR

Audibene GmbH, Berlin

● Defining and implementing growth strategy to generate leads in DE by over 10 % and conversions by over 4 %

● Increased the no. of leads in ROW countries by 6%

● Cleansing and improving the SEO data in Tableau

● Customer Funnel Conceptualization and optimization

● Resource planning and budgeting

● Launched the business in 4 Asian Markets

October 2015 – June 2016

SEO Consultant

Splitkart E-Services Pvt. Ltd., Gurgaon and Zumbasa, New Delhi

● Market research and conceptualization

● Planning and implementing an SEO Strategy

● Campaign management and lead generation

● Technical site audits and product improvement

April 2013 – August 2015

Regional Head of SEO and Social Media

Rocket Internet (CupoNation GmbH), München

● Improved organic traffic of the company drastically

Q1 2013 to Q1 2014 – Traffic improved by 530% & conversions by 17%

Q1 2014 to Q1 2015 – Traffic improved by 149% & conversions by 21%

● Introduced automated “SEO Dashboard” to track website performance for growth and risk related KPI’s, minimizing team efforts by 900 hours/month

● Successfully launched 80+ global and local campaigns and increased brand searches (2014 to 2015 by 650%), direct traffic and incoming authoritative links for the websites

● Actively ensured constant improvement of the marketing strategy for 18 International markets and over 45 websites, supported by an SEO team of about 44 members

● Launched and formalized a training program and trained over 50 employees. Increase traffic by over 200 % during the GOSF campaign and brought two out of the three markets responsible for in leadership positions within one and a half year of launch.

October 2012 – March 2013

Continental AG

Strategical Global Purchasing and Sourcing

● Setting up RFQs / Tenders, evaluation and price analysis of tenders, negotiating with international suppliers, maintain detailed sourcing plan and select final supplier(s)

● Support procurement market analysis to identify new potential suppliers, establish development partnership and dialog with new suppliers and procurement markets worldwide

February 2008 – July 2008

Sales Representative

STEELPRESS SP.ZO.O.

● Sales and procurement assistance, tracking orders and monitoring of receivables

● Market research, Acquisitions, Customer presentations for new potential clients and suppliers

● Preparing business partnership contracts

June 2006 – July 2006

Marketing Intern

Center for Science and Environment, New Delhi