Country Manager – Uganda

Overview

We are partnering with a fast-growing international iGaming operator to appoint a Country Manager for Uganda.

This is a high-impact leadership role with a clear mandate to scale revenue, build and lead a local team, and drive market performance.

The business is already live and generating revenue, and is now entering a critical growth phase, targeting significant expansion over the next 12 months.

Location: Uganda (must be based locally or willing to relocate)
Industry: iGaming (Online Casino Focus)

Key Responsibilities

Market Growth & Revenue

• Own and drive player acquisition, retention, and overall revenue growth
• Identify and scale high-performing acquisition channels
• Optimise player lifecycle, CRM, and conversion funnels
• Deliver against ambitious growth targets

Strategy & Execution

• Define and execute the local go-to-market strategy
• Continuously analyse performance data to improve results
• Identify gaps in current operations and implement improvements quickly

Team Leadership

• Build, manage, and develop a high-performing local team
• Establish structure, accountability, and performance culture
• Work closely with central teams (marketing, product, CRM)

Market Expertise

• Leverage deep understanding of local player behaviour and preferences
• Ensure strong localisation across product, marketing, and communication
• Maintain awareness of competitors and market dynamics

What This Role Is NOT

• Not finance-led (P&L managed centrally)
• Not compliance/legal-heavy (handled by central teams)
  👉 This role is commercial, growth-focused, and execution-driven

Candidate Profile

Essential Experience

• Proven experience in iGaming / betting industry
• Experience operating at Country Manager, Head of Market, or Senior Commercial level
• Track record of scaling a market or business unit
• Strong understanding of acquisition, retention, and player behaviour

Key Skills

• Commercially driven with a strong growth mindset
• Hands-on operator — able to execute as well as strategise
• Strong data-driven decision-making ability
• Experience working in startup / scale-up environments

Local Requirement

• Strong knowledge of the Ugandan market
• Based locally OR willing to relocate

Success Profile (What “Good” Looks Like)

• Able to quickly assess current performance and identify growth levers
• Strong focus on retention and conversion (not just acquisition)
• Builds scalable systems (CRM, customer journeys, support)
• Balances hands-on execution with strategic thinking

Why Join

• High level of ownership and autonomy
• Opportunity to scale a market significantly
• Backed by an international operator with strong growth ambitions
• Ability to make a visible, measurable impact

Package

• Competitive base salary
• Performance-based bonus
• Additional benefits discussed at offer stage

Summary

This is a role for a true operator — someone who understands the Ugandan iGaming market and knows how to build, optimise, and scale a business in a competitive environment.

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