Data-Driven Marketing in 2016: Bigger, Faster, Better

As technology-savvy, data-driven marketers, our job is to get out the right message, in front of the right audience, at the right time, to drive the right (desired ) onsumer behavior. Related: Without Good Analysis, Big Data Is Just a Big Trash Dump And we have to do that more efficiently and more effectively than we’ve seen traditional approaches do Our job,

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Do You Really Need a Big Data Strategy?

With increasing frequency, CIOs are being asked by their senior management, “What’s our big data strategy?”  But do you really need a big data strategy? In our view, companies should instead focus on data governance and data management.  If data is a company’s most important asset then a formal data governance program and data management

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Microsoft Integrates Cortana, Power BI

Microsoft is making the connection between Cortana and Power BI available for public preview starting Dec. 1. 8 Ways You’re Failing At Data Science (Click image for larger view and slideshow.) Microsoft is giving Cortana an upgrade with Power BI integration. The digital assistant’s new capabilities are available for public preview starting Dec. 1. The

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Data Science Skills To Boost Your Salary

Are you a data scientist wondering how your compensation stacks up to your peers? Or are you considering a career shift to data science? Here’s a look at how much you can expect to earn. Data scientist may be the hottest job title in the IT and overall technology space right now. The number of

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How Contextual Awareness Is Redefining Business Intelligence

Contextual analysis, with the help of mobile devices and the Internet of Things, is giving businesses the data they need to reach individuals in relevant and meaningful ways. (Image: jarmoluk via Pixabay) Organizations commonly use enterprise BI solutions and analytics to answer important “what” questions, such as what’s happened, what’s happening now, and what’s likely

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