Big data needs big security changes

Access control for big data analytics needs policy-based security that includes context as well as users and roles Security for big data analytics is challenging. Here’s why: When you can’t analyze in place, you need to copy that data — at which point all the stipulations about who can see or change all manner of

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9 Ways To Tap Into Smart Data-Driven Decisions

Today’s real-time business world requires organizations to make smarter decisions faster. The good news: The technology exists to accelerate decision-making. What’s holding you back? (Image: unsplash via Pixabay) Today’s real-time economy requires companies to leverage data faster than ever before. While real-time insights aren’t always necessary, the accelerating pace of business is forcing companies to

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Data-Driven Marketing in 2016: Bigger, Faster, Better

As technology-savvy, data-driven marketers, our job is to get out the right message, in front of the right audience, at the right time, to drive the right (desired ) onsumer behavior. Related: Without Good Analysis, Big Data Is Just a Big Trash Dump And we have to do that more efficiently and more effectively than we’ve seen traditional approaches do Our job,

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